As part of MEDIAmobz's ongoing series dedicated to collecting comments from thought leaders in various fields of endeavor, we caught up with a few of those leaders at PRSA Conference 2012, San Francisco. In this segment they're responding to this question:
The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. They provide training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, they also advocate for greater understanding and adoption of public relations services.
Here are some thought leaders at San Francisco PRSA Conference talking about multi-media. In this series we asked: